Marketing Material

I began the day watching Tom Byers, Stanford University Professor, discuss ten enduring success factors of high-technology entrepreneurship. The lecture was part of Stanford's Entrepreneurial Though Leaders Program (free podcasts, videos, and slides). While many of the concepts were familiar to students of business (marketing, cash flow, leadership, etc.), Professor Byers's focus of these ideas on start-up aspects of business was interesting. He referred to Geoffrey Moore's concept of the chasm in the technology-adoption life cycle, with which businesses in emerging markets must negotiate.

While I read Chapter 6 (Market Targeting and Strategic Positioning) of my Strategic Marketing textbook, Strategic Marketing by David Cravens and Nigel Piercy, I kept thinking of Byer's comments. The emerging market seems interestingly unique.

I picked up Geoffrey Moore's latest book, Dealing with Darwin, tonight at the bookstore. More to follow on this one. While I was there I stumbled on The Ten Faces of Innovation by Tom Kelley. Kelley is the general manager of IDEO, a neat company I studied in my management of innovation class in the summer of 2005. Their focus on observation is refreshing.